Choose a storefront template around the products you sell

Look at the collection before choosing a style

Lay out three representative products: the longest title, the most detailed description and the least visual item. These reveal more than a perfect mockup. If all three remain easy to understand, the template is doing useful work.

Choose the first thing a visitor should notice. For visual assets, it may be a cover image. For research, it may be a precise title. For a single launch, it may be a featured product. Use that priority to narrow the choices.

Match the layout to the browsing task

Studio and Gallery put imagery near the beginning of the experience. Folio introduces an independent maker and highlights the first piece. Marquee pairs a prominent title with wide product features. Boutique gives the store story and portrait image room alongside a curated collection.

Journal uses an editorial introduction and product list. Bookshelf emphasizes upright publication covers. Academy organizes a learning library, while Index makes compact resources easy to scan. Bulletin suits a publication-style catalogue with a masthead and columns. These are presentation choices, not promises of extra product or payment features.

Set the theme and image presentation together

Every Createpie template supports light, dark and system themes. Choose the setting that fits your artwork and remains readable. A dark theme does not rescue a low-resolution cover, and a light theme still needs enough contrast between text and its background.

Use the banner’s cover setting when a crop is acceptable, or contain when the entire image must remain visible. Set the focal position to keep a face, title or key detail in view. You can also hide the hero image when the store introduction works better without it.

Keep products within easy reach

Arrange hero, products, About and FAQ sections around the questions a visitor is likely to ask. A short introduction followed by products is a useful starting point. Move explanatory content earlier only when it helps someone understand the collection.

Use the About and FAQ sections for information the product cards cannot carry. Keep the FAQ specific: compatible software, buyer access, download permissions or what is included. A repeated sales pitch adds length without helping navigation.

Preview, save and review the public page

Check the chosen design at phone and desktop widths. Look for clipped headings, awkward banner crops and descriptions that push the important details too far down. Review your brand, product names and any enabled sections after switching templates.

Template previews use sample content to illustrate the layout. Your own products, text and uploaded media determine the finished store. Save the choice in the Website builder, then open the public storefront to confirm the result.

• The longest title fits without clipping
• Covers and banner crops remain useful on mobile
• Text is readable in the chosen theme
• Products and access information are easy to find